Corporate Health Promotion Program Evaluation Basics
Corporate Health Promotion Program evaluation is critical for effective Wellness and will help you get Upper Management support.
Why evaluate your Corporate Health Promotion Program?
Corporate Health Promotion Program evaluation answers these questions:
• What change(s) occurred in the target population?
• ‘What’s in it’ for Upper Management?
• Are the resources that are being used worth the outcomes that are achieved?
• Were Corporate Health Promotion Program outcomes expected? (Unexpected outcomes may have occurred.)
• What Corporate Health Promotion Program areas need improvement?
Corporate Health Promotion Program Fact of Life:
Corporate Health Promotion Program evaluation left to “chance” or until “there is time” will never happen.
• Corporate Health Promotion Program evaluation should be considered as an essential part of the whole plan for Wellness and not as something extra.
Where do you start?
Keep it simple. Corporate Health Promotion Program evaluation does not have to be complicated.
• Get baseline information.
• Baseline information is the health status of the target population at the beginning of the Corporate Health Promotion Program.
• Begin by collecting just 3 or 4 key items as the baseline. You will have better success collecting follow-up information later if you only need to get a few pieces of information.
• Don’t rely only on health indicators that require lab evaluation. Also use self-report information and health indicators that are measurable without lab tests.
• Collect information that relates to readiness.
• You should always be ready to communicate to leadership the ways that your Corporate Health Promotion Program impacts readiness. Plan ahead to collect information that will demonstrate this connection.
• Think like Upper Management: what Corporate Health Promotion Program outcomes will be important from Upper Management point of view?
• It’s never too late to incorporate Corporate Health Promotion Program evaluation into Corporate Health Promotion Programs.
• If your Corporate Health Promotion Program is already up and running and you didn’t plan for information collection ahead of time, start collecting information NOW.
• If you don’t have baseline information, then collect interim information and compare that to end-of-program information.
• Or, you can compare final Corporate Health Promotion Program outcomes to similar programs elsewhere.
If you can’t make any comparisons to other information, use resources like The Community Guide (http://www.thecommunityguide.org/ ) that have already evaluated the effectiveness of Corporate Health Promotion Program components. Compare the components of your Corporate Health Promotion Program to those that have been proven effective elsewhere.